Raymond Weil Replica Watches raymond-weil-the-beatlesInterview with Elie Bernheim

— Our editor-in-chief spoke with Elie Bernheim, CEO of Raymond Weil, at Baselworld about the brand’s 40th anniversary and its new blockbuster partnership with The Beatles. raymond-weil-the-beatles

Could there have been any better way to celebrate the 40th anniversary of Raymond Weil than with the partnership with The Beatles?
No, not really! We did think carefully about whether we actually wanted to celebrate this anniversary. A lot of established brands, many of whom are our neighbours in Geneva, have over a century of history. So for us to talk about 40 years of history seemed a little presumptuous, even if we are extremely proud of it. Instead we decided to look for one of the best possible music partnerships that we could find.

What is so special about this partnership in your view?
Firstly, The Beatles is a group that appeals to everyone. Even my five year-old son knows their songs, my parents listened to them and so do I. We design our products for a very broad audience, so this partnership is perfect for us. This was also one of the decisive factors for Apple Corp: the fact that we represent traditional Swiss replica watchmaking but at an affordable price.

 shine-collecti-Replica-Watches

The Maestro The Beatles Limited Edition watch. © Raymond Weil Replica Watches

You also announced a partnership with Universal Music just before Baselworld. What are your plans for this partnership?
This partnership with one of the world’s leading music agencies offers us a number of possibilities to work with musicians or provide a music platform for example on a website. The Internet is the number one means of communication today yet you hardly ever hear music on a website. Universal Music are actually developing a platform just for us. We will be able to offer a number of benefits to our customers, from playlists to exclusive concert videos.

Raymond Weil was launched in the midst of the quartz crisis and is still going strong. Is this a lesson for people who are currently worried about a crisis in the watch industry?
The brand wasn’t just launched in the middle of the quartz crisis, it was launched out of nothing! My grandfather started from scratch without any huge capital investment. He told me that at his first Baselworld he came with my grandmother and they had a table, two chairs and an attaché case with the copy watches for sale. That was in 1976. Forty years later we are still an independent, family-owned company. Yes, times are difficult at the moment, but we are still here, we are profitable and we can get through these difficult times.

Do you see any threat from smart watches?
At Baselworld last year almost every journalist was asking me about smart watches and whether they would kill off the Swiss watch industry. It was understandable because it was the big subject of the moment. But as I said then we could see some level of complementarity between the smart watch and the traditional Swiss mechanical watch and the past year has shown that the two products are targeting different customers. I think the strengthening of the Swiss Made label next year will help the Swiss watch industry even more.

 raymond-weil-the-beatles

The new Shine collection. © Raymond Weil

But given your musical partnerships, surely there is some scope for a connected watch in this field?
Well, it’s too early to talk about things in detail but I think it’s import to keep a long-term vision. Our partnership with Universal Music has led us to look more closely at how we could incorporate the universe of music into our products.

What are the other highlights from Raymond Weil this year?
The new Shine collection for ladies is very important for us. It was first launched in 2005 but we are now relaunching it after an absence of a few years in a new 32mm diameter round case with a patented interchangeable strap and different dial and gem-setting variations. Later this year we will also be presenting a new Freelancer chronograph under the partnership with Universal Music and a new diver’s watch with a ceramic bezel with which we will be targeting a younger clientele.

Cheap Replica Raymond Weil #RWInstaMusic challenge

— Raymond Weil Replica Watches launches its #RWInstaMusic challenge on Instagram for the 2nd year.


raymond_weil_Replica Watches

To celebrate the launch of its latest limited edition timepiece, Nabucco inspired by Gibson, and following the great success of last year’s contest, Swiss luxury cheap replica watchmaker Raymond Weil has announced its second iteration of the #RWInstaMusic Challenge on Instagram.

In partnership with Gibson Brands Inc., this limited edition Nabucco timepiece was created to embody the spirit of Gibson guitars. By posting pictures or videos capturing the spirit of rock’n’roll with the hashtag #RWInstaMusic and the tag @RAYMONDWEIL on Instagram, participants may win a legendary Gibson Standard SG guitar and an exclusive guitar lesson.

The Grand Prize winner will be selected on the week of November 2nd and during the time of the contest.

Raymond Weil replica watches Australian Children’s Music Foundation

— Raymond Weil announced a new and very special partnership with the Australian Children’s Music Foundation; the ACMF.


ACMF

Founded in 2002 by renowned children’s entertainer Don Spencer OAM, who had the vision to use the power of music to inspire and enrich the lives of all Australian children and youth particularly the less advantaged and Indigenous, the ACMF is a not-for-profit organisation that provides musical instruments and programs for disadvantaged and Indigenous children and youth in schools, remote communities and Juvenile Justice centres across Australia.

Music has also been a constant form of inspiration and creativity for Raymond Weil as a brand, and continually aims to share their inspiration and emotions with their consumers and partners.

To begin the partnership, the Swiss Rolex replica watchmaker was happy to sponsor a special ACMF fundraising event featuring an exclusive performance by Brit-Award winning, Grammy and ARIA nominated, professional saxophonist and ACMF Ambassador Amy Dickson.